In 2008 China furniture industry in unrest sharply, but the overall business data not ugly. According to the light industry information center statistics, 2008 1 - in November, scale above furniture enterprise completed the output value 263.204 billion yuan, a year-on-year growth of 21.07% over the same period, sales output ratio reached 97.89%. Furniture export $24.702 billion, a 22.04% increase year-on-year. Furniture imported us $1.127 billion, a 12.17% increase year-on-year.
However, the statistics of data also shows a disturbing information, is the Chinese furniture industry in the past year, the growth trend decline month by month. This and the world financial crisis ridden, foreign consumer market have been affected, domestic consumer market is restrained continuously the overall economic situation phase fit.
2009 years of China furniture industry is destined to be more severe test of a year.
On the analysis of the crisis article has written enough, but, the author thought 2009 years for China's furniture industry is not quite the attack and difficult embarrassing pronoun, 2009 furniture enterprises at the same time there are a lot of business opportunities can grasp in 2009, China's economy for long long march are unique, the complex, also is very significant year. 2009 can let a lot of enterprise from now on farewell furniture industry, and will let the many enterprises have huge business opportunities, and obtain a bigger development.
In 2009, the carding ideas, furniture enterprises in the 2009 "gregarious" have the following these:
Design enterprise is expected to rise
Furniture design enterprise should be 2009 furniture enterprise community in a group of maximum income.
The more the crisis can highlight the value of design and innovation. Only the most distinctive products will be consumer products from the ocean one eye identified, and outright for its unique material, style, culture connotation and super green environmental protection value pay commodity at a premium, and won't bawl out manufacturer for profiteer.
High profit exist in the high level of design. It is becoming more and more by the business practice has proved. By design save enterprise is no longer Arabian nights. Design well done, more important than the product quality, more important than price, even more than excellent product publicity is more important.
At home, professional design enterprise such as shenzhen some furniture research institutions, more and more get the attention of the furniture enterprise; Even as furniture exhibition institutions of the dongguan famous furniture exhibition, also a growing to furniture r&d input, the launch of the innovation in the industry design is more and more furniture enterprise attention; While in China furniture manufacturing name town of dongguan houjie root operation of professional furniture design agencies also more and more.
In many furniture production enterprises, has appeared the professional furniture designer's figure. Some furniture enterprise and international big industrial designer signing, the direct introduction of top international design ideas, used for himself. These signings stylist even if the body in a foreign country, can still services in the Chinese furniture enterprise, become China's furniture enterprise beneficial intellectual support. This kind of flexible use outside brain way, not only reflects the Chinese furniture enterprises in a flexible way of thinking, but also a pragmatic style of work, more reflects the Chinese furniture enterprise for international top design strength in furniture competition the role of profound understanding.
Furniture enterprise own design strength, professional furniture design enterprise, foreign furniture stylist, and converge into a share of the grand for China's furniture industry intelligence support.
In this three forces, reporter the most promising is comprised of group development power of professional furniture r&d institutions. They of talent, inspiration mutual excitation, all kinds of talents complement each other, by the formation of the group fighting capacity, far from individual designers can equal. As long as the stable operation, fully mobilize the enthusiasm of the design talent and inspire their creative thinking, the Chinese furniture design enterprise's prospect very brilliant, but China furniture industry real boom also can in this brilliant the real realization.
Professional furniture market research institutions will arise at the historic moment
The second half of 2008 on the pearl river delta economic situation judgment, appeared two kinds of tit for tat's point of view, a kind of idea that large-scale collapse tide has been formed, Another view think enterprise collapse quantity is still in a normal level, the situation is not serious to use "collapse tide" to describe.
The two opinions formation, originated from the according to different types of information gathering channel make the analysis judgment. The folk people through the streets communities, small restaurant dining number, let the vacancy rate, community ShiDuoDian close, between friends from ear to ear the mouth of the enterprise's difficulties and close to judgment, and the government is according to the statistical data of the ministry of commerce and speak, both sides have the basis, who also failed to persuade who.
For outsiders, maybe believe it doesn't matter who's point of view. But for enterprise middleman, industry middleman, listen to the wrong viewpoint can cause strategic judgement, the consequences will be very serious.
In the information conflict, views fight, market need neutral, professional business intelligence agencies issued objective credible data to help enterprises to make very important prospective decision. But, at least in the second half of 2008, the information period of chaos, the real, objective of commercial data acquisition, to furniture enterprise is a fantasy, a expect. No matter you out of many high prices, the market could not provide such goods.
In 2009 China furniture industry is still difficult year, furniture enterprise to obtain valuable real market business data? Maybe are hard to. But, since the huge market demand has appeared, so we believe that there will always be difficult to the man who will try to stand up, be engaged in the augean clean-up hedge-fund types for the furniture industry of information gathering, analysis, through their own wisdom labor, get their share of the profits.
Enterprise can deal or no deal on advertising, can deal or no deal to employ designers design new products, of course, also have reason to deal or no deal to obtain their necessary business data, to help you make the right market decision.
In difficult conditions, enterprise middleman is hard to take on the head decision to win, must be more rely on the power of science, carries on the scientific decision, to win the