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Furniture market is 3 big trends
发布者: 发布时间:2009/5/14 19:07:03 阅读:4450次

By the global financial crisis last year, and the influence of many rely on export processing of furniture enterprises have suffered a severe blow. Part of the enterprise directly to collapse and end, and the other part of the enterprise is caught the domestic sale market this lifeline. This change makes domestic furniture market in the first half of this year for more intense.


With the competition of the upgrade, more and more furniture enterprises in products, channels intensive cultivation seek breakthrough, the furniture industry in the first half of show 3 big trends: a, product category segmentation more in-depth, integral chest, children furniture jump out of furniture ring become important aspect; Second, the mainstream household sells field close, Beijing furniture store expansion with develop the national market; Three, Hong Kong furniture rob food Beijing market, be about to borrow "Hong Kong furniture week", "Hong Kong furniture house" revive market Wells.

 

Furniture enterprises have arms expansion and product line

In recent years, furniture product category divided no longer fuzzy general, integral chest, children furniture has from furniture loop jump out to single into school. In unexpectedly the home, macalline, reading and other mainstream household sells the field, Sofia, Hollywood guest, KD, dinggu etc specializes in custom chest brand team growing year by year, the whole chest brand become the single household categories. And the whole chest, children furniture in recent years gradually on the rise. As parents to children room to pay attention to it, and sell the field children furniture brand position also more and more eye-catching.

Especially in the first half of this year, many household enterprise value integral chest market prospects, and began to set foot in this industry. Including opie ambry, kang jie ambry, rui fine floor, bo luoni, richeng, and other enterprises. Because of the whole wardrobe has individual character customization design characteristics, space utilization rate can reach 100%, with 70-90 commodity house number increasing, integral chest future development prospects look good. The personage inside course of study thinks, there are real existing market demand to promote the industry's rise.

At the same time, also have enterprise smell the children furniture market opportunities. As for 20 years QuMei adult furniture this year during June 1 keen to promote youth furniture, the professional design and excellent quality not less professional children furniture brand. Totem treasure preferred in this year also introduced a children furniture brand Desmond tutu allison, and open the city first nearly square metres of children furniture experience store, to underrate. In addition, the Italian wind, red apple, etc board type furniture brand also gradually pay attention to children furniture production and promotion.

Experts say this, furniture market constantly segmentation help industry rapid integration and development. "At present, the national thousands of thousands of furniture enterprises, no one can do 1% of the market share. Chinese furniture association deputy chairman zhu changling believe that Chinese furniture market potential is very big still, enterprises should find a target market, choose suitable for enterprise development products category, do fine do real, and make product core competitiveness, can get market a cup of soup.

The mainstream markets close channels

The mainstream household sells the field for the furniture industry in the first half of this year is the second largest characteristics. By the influence of the financial crisis, some furniture enterprise carry not market pressure from household sells out of. For the brand enterprise speaking, this is to expand store sites, take the mainstream position of a great opportunity. This half year, unexpectedly the home, macalline city, such as the big box are constantly adjust internal brand layout.

According to the blue house LAN general manager YinBo revealed, Italy wind, top, the temple of heaven are bided expanded in blue tangram home stores, especially Italian wind furniture, in blue home countries already have three common furniture brand added up to so large space. At present, there are still many brand also in the adjustment of. "We are in Beijing a few stores are also expanding area, in addition to the national level city many brands are in retreat shop, make a lot of good position." Oriental parkson President ShaoXianJiang said: "I think the Oriental parkson as an opportunity, recently, wuhan unexpectedly the home has a guangdong furniture brand withdraw, we just looking in."

In addition, follow the household sells expansion become furniture enterprise in the national enclosure of the most effective shortcut. During the May Day, unexpectedly the home into the central plains zhengzhou, macalline in Beijing north rings. With two big box of practice, and sell the field each big furniture brand. Reporter noticed, unexpectedly the home in, red star opening ceremony, many furniture brand boss have pay tribute appearance, meaning the chairman of the board WenShiQuan RongLin wind furniture, the chairman of the board of directors QiLin, not good with furniture chairman Joe YinJun etc., their presence on the one hand is personally congratulate stores opened, and the other is a task for himself in the supermarket newly opened store cheer and cheer.

WenShiQuan revealed, as China's household circulation industry representative brand, unexpectedly the home, macalline in Beijing and even the whole country has great influence, a large number of into the household brand popularity followed it up, Italian wind is no exception. Oriental parkson furniture President ShaoXianJiang also said, "we and incredibly, red star is strategic cooperation partners, their shop open to where, we will follow where, Oriental parkson is through their platform in the national established perfect sales channels.

 

Hong Kong furniture rob food Beijing market

In Beijing furniture brand with unexpectedly the home, macalline to the expansion of the national market, mid-june red apples, dynasty, cheese HuaShi, imoen, more love and more than 30 have "Hong Kong origin" famous furniture product in succession in Beijing appear, they through the "Hong Kong furniture week" activities, famous brand, fashion style, preferential price and attractive awards, quietly points food with Beijing's furniture market. In "the folding folding" behind, people see the Hong Kong furniture brand of strong, also revealed such a message: Hong Kong furniture brand in trying to retrieve the city with his former coach.

As we have learned, the Hong Kong furniture brand capital accumulation is not the purpose of just hold Hong Kong furniture weeks, the real grand opera is actually investigation each everybody in stores, for Hong Kong furniture brand construction in Beijing "Hong Kong furniture house" carefully location. "Hong Kong furniture house" will be many Hong Kong brand show, joint promote Hong Kong furniture brand, products and behind the history, connotation. Within a few days trip, Hong Kong delegation furniture footprint in city each big stores, unexpectedly the home, macalline, jimei home, outside the city honest no miss. As we have learned, Beijing first "Hong Kong museum" will be held in July this year officially in jimei household appearance.

Thus it can be seen, Hong Kong furniture brand Beijing

 
     
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