Furniture export hindered turns sale in domestic market with good quality and low price in foreign trade furniture of fuzhou
The quality is good and the price is cheap, before this is only for export of furniture products, now also in the local market sale. The reporter learns yesterday, with export orders of factors, at present RongCheng many furniture export enterprise lifted "export turns sale in domestic market" agitation, many cheap and fine export household products, now in the local market.
Multiple factors lead to export hindered
"The single person sofa is very beautiful ah, only 300 dollars?" Yesterday reporter in fuzhou second ring road on a large household supermarket heard a customer so surprised to ask.
Make the customer surprised products, is MinHou a furniture factory production of products. It outward appearance fashion, do manual work is fastidious and cheap. But before this month, fuzhou citizen in local furniture market but can not buy it, because the factory only before all products for export, a don't sale in domestic market.
"We had to do export business, because of the large amount of export orders operation is simple, more than domestic easy a lot, and need not in brand management, product development too much input energy or funds, can obtain higher profit." The furniture factory marketing chief xu manager said. But this year the situation changed, fujian province furniture association relevant personage tells a reporter, export furniture enterprise to the international market development, often depend on purchaser, did not establish its own sales network and own brand, even the product of intellectual property rights also belong to the purchaser. Therefore its fate is completely purchaser control, between enterprise depend mainly on low price for the customer. Since last year, the furniture export industry in our province is faced with a series of challenges, such as the appreciation of the renminbi, in the first half of the price hike in raw materials, the export tax rebate rate reduce, and so on, cause enterprise can't meet single; Second half (especially year-end) suffered another RMB devaluation, raw materials price reduction, the international financial crisis on the impact of factors such as, and cause the customer can't order. Furniture export enterprise value is compared with the previous year basic same, but profit fell sharply by 30% ~ 50%. Although the local part of the export enterprise can obtain each foreign exchange earning $1 subsidies 0.02 yuan to 0.03 yuan support, but many enterprises still walk with difficulty. So, some enterprises have to put down the figure, will only be used for the original export products to change in the local sales.
Many fought sale in domestic market is still difficult
In order to survive, many furniture export enterprise start will focus to the local market. But the reporter learns, their difficulties still many.
The interview, fuqing a large furniture export enterprise's ZhangFuZong told reporters that in general the earlier and inside and outside the enterprise, survival condition will the earlier improved. However, the domestic market regional differentiation serious, let them feel it hard to deal with.
To this, an associate professor of fuzhou university school of management ChenZhangWang think, foreign trade enterprises to turn to domestic market also need brand packaging, publicity and marketing team construction, terminal channels construction. Some of the stronger enterprise can choose and domestic counterparts or merger, through resource integration, quickly open the domestic market.
Fujian province furniture association personage also said, although export difficulties, but is only temporary, because the world furniture market for Chinese furniture of total demand won't have too big change. Therefore the local furniture enterprises in vigorously expand local market at the same time, the original export advantage also cannot be lost, should both simultaneously.
Export furniture also is not all good
Reporter found that in the market, many "export turns sale in domestic market" of the furniture that "high quality, price of material benefit". So, these furniture really that good?
Reporter found that visit, overall local enterprise production and export furniture product design is good, work is delicate. But this does not mean that used for sale in domestic market of domestic furniture not all export furniture. The general situation is specially exports to Europe and the United States market furniture quality is better.
As for the export turns sale in domestic market furniture price advantage, the personage inside course of study says is not widespread. "At present, the export furniture manufacturer to dealers will open a shop to provide some subsidies, but other costs and only do domestic brands do not have too big difference. In addition, export furniture general is a single form of sales, and the domestic market many furniture brand are the form of complete sales." Xi Yin men, how to reside (see map) people said.
Therefore, the expert inside course of study warns broad customer, buying "export turns sale in domestic market" furniture, or product specifications and test report shall prevail.